Effective alcohol education is pragmatic, and stresses safety over scare tactics. We were intrigued, if not a bit frightened, to learn of the drastic measures taken to scare teenagers into (they think) refraining from alcohol-related activities. Beyond the classroom lessons instructing teens of the dangers of “demon rum,” one company has taken scare tactics to a new level. A costumed ”Grim Reaper”removes one student from class every 15 minutes. Next, a police officer reads an obituary that has been written by the “dead” student’s parents. The program also includes a simulated traffic crash, hospital overnight retreat, and – even better – an audio-visualization of every student’s death.
Drunk driving is a problem with which we need to grapple; however, the solution does not rest in scare tactics. In order to see results, we need to emphasize the need for safety, and encourage moderation, not prohibition.