Reclassify Alcopops
Tuesday, May 27th, 2008It is difficult to miss “alcopops” in grocery stores — they are sweet alcoholic beverages, usually fluorescent in color, and marketed primarily to girls. Many allege that these beverages disguise the taste of alcohol, while still fuelling intoxication. While containing liquor, alcopops are sold in the beer aisle of most grocery stores, blurring the distinction between hard alcohol and beer and more concerning, making them more accessible to true underage individuals. Alcopops serve as a tool of intoxication rather than appreciation, and mix sweet, often caffeinated substances with alcohol as a means of facilitating that process.
Recently, many have called for a recategorization of alcopops as liquor rather than beer, enabling an alcohol tax and transferring the purchase of these substances to designated liquor establishments. We at Choose Responsibility strongly support these efforts, and believe that alcopops help encourage binge drinking and run counter to the goals of alcohol education.
Another camp wants to legally define alcopops as beer rather than liquor on the basis of taxation and regulation. Governor Martin O’Malley of Maryland endorses such a bill in his state, thereby pandering to the alcohol industry and helping to further the problem of binge drinking amongst young adults.
As more states take on the issue of Alcopops, we encourage you to voice your concerns about the implications of maintaining the status quo.