Liquor Ads Return to Prime Time TV

This week, Join Together posted a news summary noting that alcohol advertisements recently appeared on network TV in prime time for the first time in years. Absolut Vodka ran an ad during last Sunday’s Grammy awards, and we’ve seen other companies become more receptive to alcohol advertising in the past few months, including Google, Facebook, and the NBA.

Some advertising experts argue that these developments come as a result of recent economic troubles in the industry – what do you think about the situation? Let us know in the comments.

2 Responses to “Liquor Ads Return to Prime Time TV”

  1. Michael Says:

    And they should be free to do so. I’d also be willing to bet that treating alcohol as something so taboo only makes it that much more interesting / desirable.

  2. Edwin Says:

    I don’t think alcohol advertisements on Prime Time are bad because anyone watching TV throughout the day would find alcohol advertisements, such as Smirnoff and Samuel Adams. With that, I believe this issue is settled. On the other hand, the drinking age must be 18 so that ‘underage drinking’ by adults will no longer be correct. In addition, to encourage responsibility, the alcohol licensing program would also have to go alongside. Don’t forget to comment.