New Report on Alcohol and Social Media Marketing

This week, the Center for Digital Democracy and the Berkeley Media Studies Group released a new report on the alcohol industry’s use of social media technologies to market their brands. Juliana Gruenwald of the National Journal noted that while the report “does not provide any examples of how these campaigns specifically target underage users,” CDD Executive Director Jeff Chester told her that the industry needs “to tread carefully in how they use this arsenal of powerful online marketing tools.”

The report stated that the typical age-verification methods that prevent underage users from being exposed to such advertising “are not only inadequate but increasingly irrelevant.”

Read the rest of Gruenwald’s Tech Daily Dose post for more on this debate.

One Response to “New Report on Alcohol and Social Media Marketing”

  1. Edwin Says:

    The drinking age must be lowered to 18 along with education and licensing. Websites which require people to be 21 or older to enter that section of a website is ageism so I condemn that. It should never be crime for anyone of any age to look at alcohol advertising on the internet, especially since those websites ignore the age of majority of 18. The Center for Digital Democracy, for that organization to mean its name, should encourage that websites to not require age verification for looking at alcohol.