New Report on Alcohol and Social Media Marketing
This week, the Center for Digital Democracy and the Berkeley Media Studies Group released a new report on the alcohol industry’s use of social media technologies to market their brands. Juliana Gruenwald of the National Journal noted that while the report “does not provide any examples of how these campaigns specifically target underage users,” CDD Executive Director Jeff Chester told her that the industry needs “to tread carefully in how they use this arsenal of powerful online marketing tools.”
The report stated that the typical age-verification methods that prevent underage users from being exposed to such advertising “are not only inadequate but increasingly irrelevant.”
Read the rest of Gruenwald’s Tech Daily Dose post for more on this debate.