[CR] on 60 Minutes This Sunday!

The air date has finally arrived!

This Sunday, February 22nd, [CR] will make its appearance on CBS’ 60 Minutes. Check your local listings for airtimes (7 ET/PT).

The 60 Minutes piece is going to be another round of great exposure and an excellent follow up to the coverage of the Amethyst Initiative. We are extremely excited by the growing momentum in this important debate. To maximize our exposure we need your help to make the most of this amazing opportunity. Here are some ways you can help:

  • Host a get-together to view 60 Minutes and then have a discussion after the show airs. You can treat your party as a time to motivate friends to act or as a time to recruit new volunteers for [CR].
  • Tell us your story: One of the new features on our website allows us to feature personal stories from people whose lives have been affected by binge drinking and the other issues created by the 21 year-old drinking age. What was your experience? Let us know here.
  • Help us support the hard work of [CR] volunteers across the country by making a donation. The cost of outfitting five [CR] volunteers with the tools needed to spread the word about our cause is $25. With your support, we can continue to expand the debate across the country.

We hope you enjoy the 60 Minutes segment. If you miss the segment, keep an eye on this page for the online video. After it airs, let us know what you think!

2 Responses to “[CR] on 60 Minutes This Sunday!”

  1. Choose Responsibility on 60 Minutes « MiddBlog Says:

    […] http://blog.chooseresponsibility.org/2009/02/19/cr-on-60-minutes-this-sunday/ […]

  2. Edwin Says:

    It’s good to hear that 60 Minutes has decided to feature the important debate surrounding the 21 drinking age. In addition, the drinking age must be lowered to 18 in order to recognize the age of majority. As well, with Choose Responsibility’s plan there will be success in establishing alcohol responsibilty for those 18-20. Finally, I believe it’s important in gaining a lot of publicity for the debate and is why the next 60 Minutes episode will be important for this great cause.