Anheuser-Busch Rolls Back “Fan Cans” Promotion

In the [CR] Week in Review last Friday, we mentioned a heated debate that has sprung up on college campuses about Bud Light “Fan Cans,” a new marketing campaign that was intended to coincide with the start of the college sports season. Under pressure from some universities, Anheuser-Busch has now agreed to stop selling these promotional cans near colleges that have filed complaints with the company.

This week, some papers around the country have picked up on the end of the promotion near local schools. Check out the stories in the Minneapolis Star-Tribune, Des Moines Register, and Wisconsin State Journal for comments from officials at the University of Minnesota, the University of Iowa, and the University of Wisconsin.

One Response to “Anheuser-Busch Rolls Back “Fan Cans” Promotion”

  1. Edwin Says:

    The drinking age must be lowered to 18 along with an alcohol education program. A culture of responsibility must be created and the Bud Light “Fan Cans” will encourage binge drinking at sport stadiums. Universities are taking responsibility by telling Anheuser-Busch not to sell those cans near universities. Binge drinking must be decreased because of the consequences and the drinking age must be 18 along with a comprehensive alcohol education and licensing will solve the answer for those aged 18-20.