Washington Post: Anti-Binge Drinking Ad Contest

Susan Kinzie wrote about a nationwide anti-binge drinking ad contest in the Saturday edition of the Washington Post. Teams from 142 colleges and universitiies across the country competed to see who could come up with the most clever, effective ad campaign to remind college students about the dangers of excessive alcohol consumption. Kinzie noted that some recent ad campaigns have experienced limited success: “binge drinking by college students has changed very little over the past couple of decades, despite millions of dollars in advertising and countless other efforts to combat it.” Perhaps it’s time to consider some legislative changes that would take a new approach to alcohol education and work in concert with new campaigns to reduce binge drinking. After all, one local student said that the prohibition message just doesn’t work: “Telling college students not to drink is like telling sheep not to go ‘Baa.'” What do you think?

One Response to “Washington Post: Anti-Binge Drinking Ad Contest”

  1. Edwin Says:

    The drinking age must be lowered to 18 along with an alcohol education program. In addition, the local college student is correct about the failure of prohibition on those aged 18-20. It’s unfortunate that despite millions of dollars on anti-binge drinking campaigns, alcohol abuse still continues to endanger many university students lives. It still can’t be forgotten that the drinking age must be lowered to 18 as one very important step to respect the age of majority and help reduce binge drinking.